Legal
Privacy Policy
How we collect, use, and protect your personal information.
Last updated: November 2026
Atlantic United Sports & Media Group (“Atlantic United”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with us. Please read this policy carefully.
Information We Collect
We may collect personal information that you voluntarily provide to us when you complete our contact or investor enquiry forms, subscribe to communications, or correspond with us by email or other means.
The types of personal information we may collect include: your name, email address, telephone number, company name, job title, and any other information you choose to provide.
We also automatically collect certain technical information when you visit our website, including your IP address, browser type and version, pages visited, time and date of your visit, and referring URLs. This information is collected via cookies and similar tracking technologies.
How We Use Your Information
We use the personal information we collect to respond to your enquiries and provide information you have requested; to send you updates, news, and other communications where you have consented to receive them; to improve and personalise your experience on our website; and to comply with our legal and regulatory obligations.
We will not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.
Legal Basis for Processing
Where applicable, we process your personal information on the following legal bases: your consent; the performance of a contract with you or to take steps at your request prior to entering into a contract; compliance with a legal obligation; and our legitimate interests, provided these are not overridden by your rights and interests.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and applicable legal requirements.
Your Rights
Depending on your location, you may have certain rights in relation to your personal information, including the right to access, correct, or delete your personal data; the right to restrict or object to our processing of your data; and the right to data portability.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within the timeframe required by applicable law.
Cookies
Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors are coming from. You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any personal information.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us via the enquiry form on our Contact page or by writing to Atlantic United Sports & Media Group.